Social media is everywhere. It’s huge, it’s pervasive, and seemingly everyone is on every platform when it comes to social media! Not only are these places fun and novel ways to communicate with friends, but they are helping businesses achieve so much more when it comes to sales, connecting, and more. The new arena has also led to many popular personalities gaining followers and becoming hugely influential!
Why start an influencer marketing campaign? On YouTube, Pinterest, Instagram, Snapchat, and more, there are people who are influencing their followers. They have tons of likes, shares, fans, followers– you name it, they’ve got it. The social media star is a relatively new phenomenon, but can video influencing really be advertising’s next gold rush? We’ve got the scoop on this relatively new marketing phenomenon, so read on to find out all of our reasons why this could be the next great medium for YOUR business!
1. It creates organic connections.
Influencers are key on social media because they allow for social connections to products and sites that are more organic. These types of connections reach a core audience and generate more sales which don’t feel as forced as traditional print media. Organic connections are great because they allow the consumer to relax and also view something they were going to watch anyway, so it doesn’t feel invasive.
2. More sales than paid ads.
The best part about social media and using influencers is that it takes advantage of the fact that word of mouth generates nearly double the paid advertising sales. They also encourage higher retention rates of customers. But seriously, more sales than paid ads– that’s huge.
3. It’s hot.
Google Trends is listing the keyword ‘influencer’ as a breakout term that is getting growth over 5000%– quite a bit, wouldn’t you say? Video influencers are the hottest thing in marketing right now, which means something is definitely working within this medium.
4. The Power of the Influencer: interest, buzz, and actual sales.
You cannot spell online influencer without the word influence! If an influential social media person with tons of followers posts about a certain item, that item will often sell out. That’s how influential they are. When is the last time you saw a commercial do that?
5. It’s the newest and most desirable type of marketing.
Because it is working so well, more and more businesses are jumping on the bandwagon. That means that there must be something that is appealing about this type of marketing. It’s super desirable because it’s effective, innovative, and new. That, and it’s boosting sales and brand awareness like no other!
6. Too much advertising makes people tune out to traditional marketing.
Get something new going and avoid banner blindness! People are exposed to so many ads that they have learned to tune them out. Many also utilize ad blocking programs that prevent you even seeing ads. At least this way your message will get through!
7. Prices are going up.
In newer platforms, prices have not yet risen to the high rates that they usually fetch. Prices are going up, so get in while the getting’s good.
8. Viewers really like valuable content
They’re following this person for a reason, and having a fun personality and a medium that you know can be a lot more engaging and appealing to users. People also like to learn about content and avoid traditional advertising. The mix of personality and valuable content makes for a much more pleasant (and therefore receptive and interested) online marketing experience for everyone!
9. It’s really good for SEO purposes!
Video influencers really boost your ranking when it comes to popular search engine sites, and social posts actually make up nearly a quarter of search results when it comes to top companies. Add into that the fact that people will be mentioning you on social media and sharing your stuff, and you’ve got exponential SEO potential.
10. It doesn’t feel fake or forced.
Honestly, companies may reach out to influencers or embark on campaigns, but the great thing about this is that the end result doesn’t feel forced! It’s actually fairly natural. Since followers or viewers are big into the person they’re watching or viewing anyway, they’re more than happy to sit down and listen or scroll through a picture. As a result, it doesn’t feel forced (and if it does, you’re possibly doing it wrong).
At the end of the day, YouTube and SnapChat are likely here to stay. We can’t promise they won’t be replaced by other social media platforms and sites, but online influencer marketing is a hot new trend that you may just want to try! Thanks for reading, and happy marketing!
