When it comes to the power of digital marketing, it’s too strong to be ignored! When it comes to effective marketing, no one can deny that it has its own power. A marketing and advertising campaign can be extremely strong when put together and can help any business get ahead. As you likely know, any advantage is essential and cannot be ignored.
By increasing the demand for their product or service, marketing can benefit a company a lot. But where it all is most effective has ended up changing quite a bit. Online is currently influential and the virtual environment is the perfect place for the majority of those to do business, entertain, shop, and more.
With social media and more, digital content creation and consumption make the world wide web simply the place that everyone wants to be. How should you market to an online audience? Read on as we discuss the top four digital marketing trends of 2019. Scroll down and find out more about it!
1. The Peak of Facebook
While this is the number one social media used in the U.S., marketing that is targeting the senior demographic in a more effective way is difficult to find. With over 40% of users over the age of 65 in America, this is the place to go–or was.
Facebook did have a tough year. A complex data breach in 2018 affected up to 14 million users in total. It also gained a reputation for becoming a platform for political propaganda. With popularity plunging among the young people, Facebook’s relationship with the public may be shifting.
Digital marketers may want to see the people in their target market, and Facebook may just not be it. As it trends down with the younger people, it’s still massively used, but perhaps not your target market.
2. Instagram Being Utilized
Marketing and visual aids together can be very effective. Digital marketing is king here. But since Facebook did purchase Instagram, it technically is no longer losing out to this image and video social media platform. Share videos and photos easily, whether from a personal account or for a business one.
A popular app, this rapidly-growing service is used by the general public a lot. With over 1 billion users on Instagram, its younger-demographic base of people under 30 makes it the hip current social media. Many companies and businesses are already taking full advantage of the opportunities that this app and service offers to them.
3. The Increased Use of Chatbots
This type of software acts like a concierge for you. It virtually communicates with users through a specialized software form and helps them to get their goals completed. They interact and talk to humans in a way that is totally natural.
They talk with people through windows of text chat, although it is possible to have verbal interactions too. While they are utilized a lot in Facebook to the tens of thousands for different things from weather reports all the way to automated customer support and its functions, this software lets users get the benefits of an interaction that is focused and personalized but does not pull too much at the moment from human resources that are limited.
The year’s effectiveness is showing that there’s been an increase when it comes to usage that shows that chatbots will likely continue to be use when it comes to digital marketing this year too.
4. Turning to Video
With a number of Americans using YouTube and watching videos on a regular basis, it’s no wonder why digital marketing has made its way to these types of platforms. This is a popular way to watch videos that is used more often than Facebook.
Digital marketing using video gives people benefits of video production and this sophisticated medium matched up with the power of the Internet. But as video now is paired up with metrics that give feedback about user data or performance, they are that much more valuable and accurate when showing how your video is doing.
When creating videos, it’s effective no matter what platform you decide to use. It’s so effective that thousands of businesses are already taking advantage of this trend to benefit their business and further their brand. Sticking to fundamentals of good production could mean good gains!
Does your company need help with it’s online presence in Orange County? Contact House of Designers today for a FREE consultation.
