When it comes to content marketing, it’s more than just advertising alone. Marketing with content is about showing your customers who your company is and connecting with them. When done correctly, this type of marketing totally changes the way businesses are with their customers. The escalation of social media has meant that virtually every mainstream company is on every single platform, from Twitter to Instagram to Snapchat and of course Facebook.
What does this mean? Brands now have to have more communication with their customers if they want their business and loyalty in the future. A good online marketing agency can help you get your content marketing on the right track. Read on to find out why content marketing is precisely so important for businesses.
The good old days of paying for advertisement and that being the end of it are gone. In its place is a much more complex strategy that has as many heads as a hydra. Companies have adjusted to the concept that effort goes into creating content marketing and are putting more company dollars towards this (and getting more back in return). Whether it’s advice or just engaging, content marketing is the way to connect with your customers.
How does this type of marketing help you?
1. You gain loyalty
When you have a community of consumers who choose to be loyal to your brand and follow you and you reward that, you gain loyalty! Giving your customers valued content for following you, access to special deals, giveaways, and more gives them a reason to follow up with your brand and spend their time on it. Followers will regularly check in with your brand if you regularly post content.
2. You become an authority
If you’re sharing knowledge via quality content with your followers, you become an authority on the subject. This helps you build trust and helps your customers to make purchasing decisions.
3. Get to know your customers
When delivered through social media, content allows customers to leave their feedback. This not only makes them happy, but it helps you to get to know your customers. Some of their suggestions may even be very good. Other times it will allow you to understand their needs better and work on making sure your customers are satisfied.
4. It improves SEO
SEO is pretty much directly driven by quality content. A blog that has content uploaded on a regular basis that is connected to your brand can be really effective! The days of getting horrible content and it being passable are gone– you need quality content that has the potential to go viral, is relevant, and includes keywords, hyperlinks, and whatever else you require from your content. More SEO means more traffic, business, and customers!
5. It adds value
Providing good content makes your brand more valuable. It’s not enough to just be entertained– people want a reason to listen to you. Customers will go to your social media accounts and site because they are getting something from doing so. Good content marketing takes this into account and provide quality marketing that gives people a reason to visit and engage more.
