With video content being all the rage now, blogging has more or less been relegated to the back burner. A lot of business people, especially those in more “menial” careers like plumbing and manufacturing, fail to see how running a blog would help their businesses.
I mean, how many people would go to the internet to read about the day to day activities of a title agency? Well, you will be shocked to find thousands of people who would love doing that.
Notably, running a productive blog requires a bit of time, a decent amount of effort, and most importantly, consistency – which may be hard for a regular business person. However, the benefits of it to your business are considerable. Here are just 5 of them:
Keeps Your Website Relevant
If you run a website, you probably know that search engines (especially Google), tend to rank sites with newer content higher than those with outdated or static pages. So, updating your website with a keyword-rich blog entry on a regular basis – whether weekly or daily – will keep you higher up the search results for the particular keywords, and thus, give you more traffic.
Provides an Opportunity to Effectively Use Long-Tail Keywords
The online commerce boom means that competition in every industry and niche is brutal, and the only way to get and stay ahead of your competitors is to innovate. Using long-tail keywords instead of the more common (and thus extremely competitive) short-tail keywords gives you a massive edge in terms of traffic.
And as it is, the safest way to integrate long-tails into your online marketing strategy without getting flagged by Google algos is to use them in blog posts. For instance, if you run an eatery in Texas, having static pages will limit you to shorter keywords like “Texas restaurants” or “Texas hotels”. Seeing as there are possibly hundreds of hotels in Texas, you can’t really tell where your website will be ranked by Google. With the help of informative blog posts, you can mix up the short tails with some targeted long tails such as “Texas hotels near El Paso” and therefore increase your visibility among people searching for eateries within your area. That will also help in getting more conversions as well since anyone who gets that specific in their search entries is most likely looking for a place to eat.
More Posts, More Pages
The Google ranking algorithm works in a way that websites with more relevant pages get higher rankings as they are determined to be more worthwhile. As such, you want to include your key keywords in most, if not all, your blog articles to give you a better chance.
Allows for Constructive Networking
It is becoming increasingly common for websites in similar industries to link to each other’s sites as a way of attracting new customers. This is known as “link for link”.
So, if you can, look for relevant companies that have good traffic numbers and offer to put links to their website on a couple of your blog posts if they would also do the same for you. Of course, the said company has to have an active page and be related to your industry, otherwise Google will flag the links as fishy.
Blog Posts Have Better Shareability
If your posts are informative and captivating (or even funny), some people may share them on their social media pages with their friends and followers. And the more people read and share your content, the higher your sales will be. So, when writing your posts, structure them to appeal to the tastes of the people who’ll be more likely to read them (target audience) and not the Google bots.
