As the world moves towards technology, having a solid online presence for your business is vital to staying afloat. Any firm without a website or a social media page risks staying behind the competition.
The web allows you to reach your target audience and sell your products without leaving the comfort of your seat. You can now promote your brand online, engage current and potential customers, and generate more leads through your website or social media accounts.
Unfortunately, not many business owners know the importance of having an online presence. Those who do may not be privy to creating a solid online presence in the first place.
This post explains how you can create and increase your online presence in simple, easy-to-follow steps.
Suitable Platforms for Creating an Online Presence
The first step to announcing your presence on the web is to choose a suitable platform. Depending on the nature of your business, you can choose between social media, WordPress, and third-party hosted websites.
Social Media
Social media is the simplest platform you can use to initiate your online campaign. All you have to do is open an account with your preferred platform and start promoting your products or services through short, captivating posts.
The beauty of it all is that it’s free, and you can upload images and videos to capture the attention of your target audience. Examples of social media platforms you can consider are Facebook, Twitter, and Instagram.
WordPress
WordPress is a content management system that allows you to create your website from scratch. You can access hundreds of web design tools, themes, and plugins you can use to develop a professional website, e-commerce store, or blogging site even without coding knowledge.
Third-Party Hosted Website
Hosting your web page on a third-party website could be an ideal option if you run an online store. Platforms such as WIX and Shopify allow online sellers to open their e-commerce stores on their websites at a fee.
You can then advertise and sell your items conveniently without worrying about issues like site maintenance. Some platforms go to the extent of promoting your store to potential customers at no extra charge.
Top Ways of Increasing Your Online Presence
Having an online presence is one thing and letting people know about your brand is another. After choosing a suitable platform, you need to work smart to drive traffic to your website, online store, or social media pages.
Here are FIVE effective ways to go about it.
Branded Web Design
Personalizing your website is an excellent way of ensuring customers can identify your business easily. An efficient way to personalize your site is by opting for branded web design. You can use colors, themes, taglines, and logos to create brand awareness and increase your brand identity.
Content Marketing
Most users go to the internet to find solutions to their concerns. If you can produce fresh, evergreen content that provides valuable information to web users, you can be sure of attracting organic traffic to your site. You can reach out to potential customers through audiobooks, blog posts, videos, and downloadable e-books.
Search Engine Optimization (SEO)
Search Engine Optimization is a tried-and-tested method of reaching your target audience. It entails modifying your website content using specific keywords and phrases to ensure your site ranks highly in search engine results pages. When a potential client enters these words during a search, they can find you quickly and easily.
Paid Advertising
Sometimes you have to spend money to make more money. Investing in paid Google and Facebook ads can help drive traffic to your website and social media pages, respectively. After all, these firms use various algorithms to reach millions of online users interested in your products and services.
Guest Posts
Even though content marketing can effectively drive traffic to your site, posting personal blogs might not be enough. Consider finding a blog site related to your niche and request to write guest posts on the site. If you provide valuable information, readers will be curious to find out more about your business.
Conclusion
As you can see, creating and increasing a solid online presence does not have to be complicated. You only need to choose a suitable platform and apply our failproof tips above to drive traffic to your website. Take time to research the best online platform for your business and implement the above strategies accordingly.
