When it comes to business, could Google Ads help?
This platform uses a PPC model (pay-per-click) that lets advertisers pay for service listings, product offerings, and more. If you’ve never used it before, you’re missing out on a great business opportunity!
Today we’re talking about the advantages of Google Ads for your business. Read on and find out more about the benefits of using this platform!
1. Platform Reach
When it comes to this platform, one of the biggest benefits is its incredible reach. Google processes over three billion searches daily (90% of searches). While not all of these searches will be directly relevant to your business, 4 out of 5 consumers will turn to search engines in order to find out information about local businesses and what they offer. This provides business owners with the chance to build recognition and brand awareness through people they might not otherwise reach.
2. Targeting Searches
While not all searches pertain to your business, you can also target a selection of related searches using Google Ads. This platform lets business owners target many keywords at once. You can segment your demographics by gender, age, parental status, income level, or even devices such as tablets, mobile, or computers.
Local business owners can benefit by using the platform to target location or schedule targeting for certain days during the week or times of day. The Life Events segmentation divides the audience up according to whether they’re graduating college, getting married, or moving.
They also offer a remarketing service that targets audiences that previously expressed interest by visiting a site or competitor’s site. These influential campaigns can move a possible customer from a passive browser to an active customer.
3. Targeting Interested People
Line up the people that are interested in your business utilizing this platform. Online ad platforms allow you to focus on audiences that might be interested in your business (as suggested by online behavior). This may involve searching for a product you have or previously visiting your site, increasing the chances of making a sale or new customer.
4. Rapid Results
SEO, or search engine optimization, and organic traffic are important when it comes to businesses. Google Ads should be used as a complement to SEO and not a replacement. Both are effective strategies that are most powerful when they are combined.
SEO is a great strategy that can build organic traffic, while Google Ads will be able to generate results and create business visibility by directing users to your site. The quick nature of this platform combined with the effectiveness of SEO generates rapid, reliable results.
5. Budget Friendly
No matter what your business budget is for online ads, there’s something to work with for everyone. You can spend any amount that you want, from a dollar to a hundred or more. The nature of the PPC platform also provides budget flexibility. The budget can be set or changed whenever. Bidding factors give the flexibility needed to focus a budget on the strategy you desire, like a click-focused strategy. This platform is extremely budget-friendly.
6. Easy to Understand Reporting
Business owners will get easy-to-understand information reported to them about various Ad campaigns once they log into their account. They’ll then pick a campaign, and go to dashboard to get customized campaign insights.
You can select different metrics to view, including clicks, impressions, CPC and cost averages, demographics, selected keywords, devices, days and hours, locations, and more, even recommending various ways that the campaign effectiveness can be boosted.
Additional reporting can be found in the Reports section, giving a list of info that can be presented in different forms (pie, table, line, scatter chart, etc.). Click metrics, dragging what you want to look at. Detailed insights include the ad group, ads, keywords, campaigns, and more. Another great benefit is that the system is very quick and delivers results minutes after they happen.
7. You Can Use Ad Ranks
This Google algorithm determines ad order on search engine result pages. The ads that have a higher rank will be shown in effective, higher positions. It determines the rank and the CPC of each user using max bids and quality scores. This levels the playing field as a highest bidder will not always get the highest rank for their ad, and a quality score may come into play that can mean your ad ends up ranking higher.
Got a question about Google Ads? Contact House of Designers today for a FREE consultation.
