Most entrepreneurs start with a great idea, only to hit the wall when it comes to marketing. This can be incredibly frustrating, primarily if you’ve already invested significant resources, time, and effort into the venture.
Business owners choose to cut their losses and try out something different in most cases.
While this might seem like a reasonable option, there is a better approach that you can use to determine whether your business idea is viable enough to roll out; you need to conduct comprehensive market research to identify the problem you are trying to solve before you invest cash in it.
So, What Should You Do When Embarking on Marketing Research?
The first thing you need to do is perform a keyword search to find out what people are looking for on the internet. Taking the time to find out what searches are garnering the highest number of clicks every month gives you crucial information on whether your business idea will be successful or not.
Fortunately, there are plenty of SEO resources to use when searching for keywords. These include Ubbersuggest, Ahrefs, Semrush, and Moz. Utilizing these tools in your keyword search will help you optimize your marketing strategy to get the most out of it.
With that said, you don’t want to get too caught up in the keyword search process that you lose sight of your target market and the services you provide. It is easy to get lost in the keyword search and focus too much on search phrases that generate traffic but aren’t relevant to your business. So, while SEO tools can give you a general idea of what people are searching for, you need to key in those phrases on a search engine to determine whether they are related to your business.
You certainly do not want to risk repelling potential clients by using ‘awkward’ keywords that only act as clickbait to draw traffic to your website. However, while your customers might visit your site based on the keywords, their choice to stay ultimately depends on whether or not you provide the services they are looking for.
Engage the Experts
Understandably, finding the time to conduct proper market research can be a daunting and time-consuming process. This is especially true if you run a small startup slowly taking off.
The good news is that you can outsource to market research professionals who understand the process better and are equipped with the expertise to do a thorough job.
At House of Designers, we conduct extensive market research to find the best keywords that will draw more traffic to your business and increase your conversion rates.
Our keyword search process will provide you with crucial insights that you can use to bolster your marketing campaigns, not only for paid ads but also for search engine optimization.
Call us today to book a service.
