Search Engine Optimization (SEO) today is increasingly propelled by normal language search. People are performing searches that look more like ordinary questions instead of 2 or 3 keywords. Nowadays, people are using Siri and Google speech to communicate their searches, instead of typing them. Also, some are including more details in their typed searches for quick results.These types of keywords can be easier to rank since they aren’t competitive. They are more relevant since they include more details, hence their traffic converts at higher rates.
In aggregate, the number of long-tail searches often adds up to more searches than you might get from your “golden keywords.” Hence, the objective, when it gets to rankings, is not to rank for a few top keywords that remain the same over time. Instead, it will be best to concentrate on long-tail natural language searches which are evolving and changing fast.
There are numerous factors that determine how long SEO would take to work. Nevertheless, if it comes to new websites, new domains, and fresh content, it may take a while. Normally, it can take 6 to 9-months or longer to get some results. However, there’s no guarantee on how long it would take for SEO to work. Therefore, beginning earlier than later will pay off in the long term.
For you to have a proper SEO campaign set up, you must consider the following 4 main factors:
- Keyword Research
- On-Page SEO
- Technical SEO
- Link Building
Keyword research
One of the best strategies to get your content on the reader-targeted traffic is to search for keywords. Firstly, list down a few words that refer to your niche. For example, “how long for SEO to work,” “how long would it take SEO to work,” “how long can SEO take to work,” etc. When you’re done listing your keywords, take them for a spin. For instance, type a keyword into a search engine (Google). As you begin to key in your keywords like: “how long for SEO” in the search engine; three or more results may show up. Here’s how they would look like:
- How long will SEO take to work
- How long can SEO take to work
- How long would it take SEO to work
- How long for SEO to start working
Some of these autocomplete outcomes will show some highly searched keywords in your niche.
On-Page SEO
Once you’re done setting up a keyword strategy, you can begin to optimize your pages for your targeted keywords. This is a very crucial part, not just for your website, or blog, but for Google to have an understanding of your business. Furthermore, it is a way of answering someone’s question when they are trying to find something on the internet. Hence, it is a must to optimize your website for SEO, and it’s also important to understand Google’s language in order for your services to be found online.
Technical SEO
Technical Search Engine Optimization will help you design a solid foundation as well as ensure that your website can be indexed, and crawled. This will help people to locate you online. Technical SEO is perhaps one of the most neglected parts of SEO. However, it’s one which should always be taken care of.
Here are the common areas of Technical SEO best-practices that you need to know:
- If Google locates errors on your website, and they aren’t checked or resolved, it may cause a negative effect on your SEO campaign.
Sometimes there could be old or broken links that are no longer on your site and they are not being redirected on your new site. It’s therefore, very important to have your website audited to locate these links.
Once you have identified all the links, and confirm that they are redirected to your primary website, then everything is good. However, if you notice that they are opening different versions of your site, then you must enforce a redirect as soon as possible.
- Use HTTPS: Since 2014, HTTPS has been known as a high ranking factor. If you are still using HTTP, be sure to migrate as there isn’t a reason for not using HTTPS encryption on your website.
You can easily confirm that your website is running on HTTPS by checking your browser’s URL bar.
Link Building Strategy
As a website owner, you should know how to locate backlinks, or hyperlinks if you want to take your website’s organic visibility, traffic, or ranking to the next level. One of the greatest aspects in building your page rank and DA (Domain Authority) is link building. This is when an external site on a different domain is linking back to your site. The higher Domain Authority in the other site, the better your site’s SEO campaign will be.
If you’re looking to enhance your business’ online presence with SEO, contact House of Designers today for a FREE consultation. We can help customize an online marketing campaign that’s suited for your business.
