We have seen and created several marketing videos both short and long, and we can confirm that marketing videos should be as short as possible. In essence, they should take the least time to get your message across.
While your promo video should be short and straight to the point, ensure it doesn’t leave out crucial information. However, you should cut off details that are better described in person or in a deeper-dive video.
To achieve that, you should make several short videos rather than putting everything in one video. This will give your customer a chance to learn more by clicking from one video to the next – sounds good, right?
With that said, the initial video that your customer sees should not only be short but attention-grabbing as well. As you may have seen on different social media platforms such as Facebook and Instagram, users’ attention span is extremely short, and you should take advantage of that when making marketing videos.
Once they become interested in your products, they will spend their time researching about you on your website. For this reason, your site is where you should give your perfect pitches in the most streamlined and informative way.
You already captured their attention in the promotion phase, so don’t mind having long-form content on your site. Ideally, you can take up to 2 to 5 minutes (or even more) to inform them about your products or services in detail.
So, how long should your video be?
This will depend on where your customers are in the buying cycle. For instance, if you’ve not established a proper relationship with your customers, your video needs to be shorter. However, if you have built more than a relationship with them, your video can be longer. As mentioned earlier, it should contain more elaborate information about everything you need them to know about you or your products.
Bottom line
Videos are crucial elements in marketing. So, when promoting your products or services, your videos need to have all the crucial elements to make them more helpful to your target audience. We are always ready to evaluate your current videos to ensure they are informative and engaging. Give us a call for a free consultation at 714.230.8709. We would be glad to help!
