A solid web presence is essential. Besides generating sales and expanding reach, your company’s website gives customers a source of information that can foster a long-term relationship.
Unfortunately, building a user-friendly and high-performing web application is no easy task. That’s why it is important to work with a professional web development service provider.
Investing in a web designer might seem expensive but it is all worth it. These professionals have experience in working with most technologies and languages such as HTML, PHP, and JavaScript. They can also solve most problems with relative ease.
That said, below are common web development issues and how to avoid them.
Design Problem Number One: Ambiguous Fonts
The font must be easily legible. Also, it must sufficiently differentiate confusing characters such as I and 1. The use of hand-drawn fonts and symbols in the text makes it very difficult to read.
Therefore, ensure your website clearly communicates with its visitors and is visually appealing for it to be considered user-friendly. This aspect will garner you more visits in the future.
Design Problem Number Two: Using Too Many Fonts
Choose a font style and stick to it. Switching between multiple font styles not only distracts your visitors but also causes confusion. If you want your visitors to stay on the site, entice them with your content, compel them with your imagery and attract them with great visuals.
When it comes to designing a site, remember that less is more. This rule of thumb also applies when selecting a font style for your site. Try as much as possible to stick to less than 4 fonts at a time for the website.
Design Problem Number Three: Inefficient Leading, Tracking, and Kerning
Kerning refers to the space in between two characters including numbers, letters, and symbols. Tracking refers to the spacing in between your words and phrases while leading applies to the spaces in between the lines of your words.
It is important to note that the closer together these are, the harder it is for the web users to read and comprehend what you’re saying. Inefficient kerning, tracking and leading make clarity difficult, and in some cases, impossible.
Clarity is very vital because that is the only way to persuade visitors to stay on your page and also understand what you’re offering. To avoid this problem, emphasize tracking and leading before kerning, especially during web design.
Marketing Problem Number One: Excessive pop-ups
Good popups not only helps you to build your email list quickly but are also a powerful tool to present relevant offers at crucial times to your visitors.
Unfortunately, if the pop-up doesn’t show up at the right time, you might end up losing customers instead of gaining them. Too many pop-ups on your website, especially those taking up the whole screen, keep visitors from getting the information they are trying to read. They‘ll leave your website and look for the information on the next website.
It is advisable to try and limit pop-ups on your website to one per page. And if possible, disable pop-ups for mobiles since most visitors mistake pop-ups for spam 90% of the time, and this can cause your bounce rate to shoot up.
Marketing Problem Number Two: Muddled Objectives
A professional website will help you gain new customers, build strong relationships with clients, and establish credibility. An ambiguous website that has either too little valuable information or too much going on can easily drive away visitors.
For the best user experience, your website should tell visitors what to do, where to go, and how to do it. Use clear and concise content that describes the value of your products or services along with a compelling phrase that prompts action.
It is also important to ensure that the overall design is compatible with the highlighted objectives. This includes imagery, branding, visual, and written content.
Marketing Problem Number Three: Poor Integration
Having your site and social media profile set up is only the beginning. You need to ensure that the two platforms are effectively integrated.
Social media integration is a process of extending your marketing by redirecting your social media followers to your website and also making your social media platforms accessible by your customer via your website.
The goal in social media integration is to promote content, serve the client and build relationships. That way, you can easily improve traffic, lead generation, and sales.
One of the best ways to foster engagement and organic growth is by featuring reliable customers on the website and make sure you promote the site on relevant social media platforms.
