Website Design
Content & Visuals
Technical Integration
Call-TO-action Design
Asset Integration
Overview & Partnership
BB Auto has been a beacon of bespoke car customization since 1974, when the Buchmann brothers first dared to dream beyond the limits of modern manufacturing. Their vision transformed the ordinary into the extraordinary, blending art and engineering in ways that captivated car enthusiasts around the world. Today, Beau Boeckmann carries that legacy forward, reintroducing BB Auto to the US market with a renewed passion for innovation and luxury.
When BB Auto sought to relaunch in the US, they needed more than just a digital presence; they needed a platform that could tell their story—a story of tradition, craftsmanship, and the relentless pursuit of perfection. They turned to House of Designers, not just as a partner, but as storytellers who could translate their rich heritage into a modern, compelling narrative that would resonate deeply with their audience.
Our Solution
House of Designers embarked on a mission to breathe new life into BB Auto’s digital identity. We didn’t just create a landing page; we crafted an experience that echoes the meticulous craftsmanship BB Auto is known for. Every element of the design was carefully chosen to reflect the brand’s essence—a seamless blend of history, luxury, and cutting-edge innovation.
Our goal was to create more than just a visually appealing website; we aimed to forge an emotional connection with every visitor. Through a combination of striking visuals, immersive storytelling, and intuitive design, we ensured that the legacy of the Buchmann brothers would not just be remembered, but felt
Landing Page Design
Design Concept
A clean and sophisticated layout that reflects the high-end nature of BB Auto’s services. The design included sections dedicated to the history of BB Auto, their mission, and detailed descriptions of their restoration process.
Content & Visuals
Integration of 3D renders, high-quality images, and a focus on the “resto mod” concept, where modern components are seamlessly integrated into classic vehicles.
Call-To-Action Elements
Implementation of engaging and visible red CTA buttons for “Shop Now” and other purchase-related actions to drive conversions.
VIEW LIVE SITE
BRAND NARRATIVE DEVELOPMENT
RESTORATION PROJECT FOCUS
Emphasized BB Auto’s participation in the Porsche Restoration Challenge, highlighting the meticulous restoration of a Porsche vehicle that cost nearly a million dollars.
PROMOTIONAL CONTENT
Developed a strong narrative around BB Auto’s restoration projects, positioning them as a leader in luxury car restoration. This included leveraging social media and event-based promotions to build brand awareness.
Technical Considerations
Platform Choice
Evaluated the use of Webflow for dynamic design elements and animations, ensuring a seamless and engaging user experience.
Asset Integration
Worked closely with BB Auto’s team to integrate provided assets, such as catalogs and brochures, into the website design.
Conclusion
House of Designers played a pivotal role in BB Auto’s successful re-entry into the luxury automobile market in the US. By combining strategic design, compelling storytelling, and modern digital marketing techniques, we helped BB Auto not only honor its storied past but also pave the way for a future filled with innovation and excellence in automobile customization and restoration.
