It doesn’t matter whether you skate, surf, lie on the beach or hit clubs at night, California culture always looks better through Black Fly lenses. Black Fly takes pride in their products and when they needed someone to create an online shop that respected their image, they turned to House of Designers.
We took a meeting at The Fly’s flagship Costa Mesa location on BBQ Friday. We grilled fish caught by locals, listened to punk music and imbibed a few beers in the California sun. There’s been enough talk about Black Fly–that laid-back meeting told the HOD crew exactly we needed to know to create an online store that showcased their Fly eyewear products.
About Black Flys
In 1991 Black Flys was born in the midst of a thriving west coast culture. Built on Sun, Skate, & Surf; Black Flys has been forefront in a worldwide underground. Rumor and innuendo are the stories you hear, good times and great sunglasses are what what you expect. Roaming the beaches by day, or wandering the clubs at night is where you will find us.
Black Flys takes a lot of pride in the quality of it’s sunglasses. You’ll find no plastic hinges to keep costs down, or crap lenses to save a penny. All of our frames are made from high quality materials, our lenses exceed UV standards. Our styles are uncompromising, and our appeal can be felt when you wear a pair of Black Flys. And with founder Jack Martinez & the Cali-crew back in the saddle. You’ll see more Fly style in everything, from design and art, to image and character. Good or bad, the name Black Flys will always elicit a response.
