Marketers are often caught in the conundrum of deciding whether they should start a video advertising campaign– or why they already are. Simply put, if you aren’t using video as a key part of your marketing strategies, you may be left behind. Check out these 9 reasons why video marketing provides such an advantage.
1. Your customers are watching more video.
Statistics don’t lie; your target audience is watching video all the time. In fact, 92% of all B2B prospects watch video online on a regular basis. Not only that, 4 billion videos are consumed on YouTube every day, and one-third of shoppers will go ahead and purchase a product after viewing a video ad.
2. Video ads convert sales.
Amazon, eBay, and other big names in the online marketplace report that adding a video advertisement to a product description can increase the odds of that shopper purchasing the item by up to 35%.
3. People share video.
If someone views an ad and finds it valuable or interesting, they will likely share it on social media. Every share broadcasts your brand to however many followers that one person has, which is usually over a hundred. Users share 700 videos on Twitter every minute. Tap into this phenomenon to exponentially increase your video’s exposure.
4. Video ads do well among mobile users.
The amount of people watching videos on their mobile devices continues to climb! 88% of short pieces made by video distribution companies are watched to the end on mobile (unlike computers). This means that a 30-second video can be very effective and watched to the end.
5. Video is a great format for informing and educating.
Because video incorporates both audio and visual elements, it appeals to multiple senses. That’s why video ads are so effective as educational tools, product demos, or how to guides. Viewers are able to actually see how things work or even learn a new skill!
6. Search engines love video.
Search engines prioritize video content. You can also tweak the algorithms to make your site higher on the ranking page. You can do so by sharing your video on social media, posting on blogs, and embedding video into your website. This increases the chance that your target audience will end up discovering you when they search for relevant information on the net.
7. Video is able to convey a lot of info in a small amount of time.
Video can help companies say more in a shorter amount of time than text! A lot can be packed into even a 30-second video. Since video is more engaging, it can also convey more information because it shows and tells simultaneously.
8. Video can help you tell your story better.
Video ads have emotional impact. Because of its sensory nature, video can help you tell your story better via sight, sound, and emotional connection to the viewer– which effectively connects them to your product or service.
9. Analytics are telling.
One great thing about sharing video on sites such as Facebook and YouTube is that there are features that show you how well your content is performing. You can access the likes, shares, views, and social interactions to see how your video is reaching others. This will also be helpful for making future campaigns more effective at reaching the target audience.
If these reasons don’t inspire you, here’s the biggest reason of all to do it– your competition is already distributing videos and harnessing customers that could potentially be yours. See what video marketing can do for your brand and stay ahead of the competition!
