Marketing is an important part of any growing business. You need to promote your business in order to get more customers and clients and just business in general to keep your business doing well.
When it comes to online marketing, should you hire an agency or go for something with people that you know or hire yourself? Consider that agencies specialize in this area to the point where you almost can’t avoid picking them for the job, and you’ll start to see why they are so popularly selected for this type of scenario.
If the goal is to boost your business and have it do well, then you really do have to have some form of marketing going. It could be guerrilla marketing, innovative marketing, online marketing using social media ad other platforms, or it could be a combination of some or all.
Marketing online can involve a lot. It sounds simple, but it involves a lot. It’s a rare person that is fully qualified on everything, which is why having an agency with versatile staff can be so valuable.
The diversity of skill when it comes to an agency means that you have people that are qualified as social media while others are search specialists or great at crunching and analyzing figures and conversion rates. The important thing to remember is that agencies have purposefully put together a group of people that are more than qualified to take on the challenges of online marketing.
At the end of the day, it is a huge asset to have these agencies on board. You may simply not be able to recreate the same flexible ability to take on a wide variety of tasks and not only that, but execute them well. Creating your own in-house marketing team may not only find you not as equipped to handle a variety of tasks and marketing needs, but also potentially draw staff members from other duties that they were handling before that also were providing value to the company.
Hiring marketing always feels like a risk. Your job is to make the actual risk that you’re taking not so bad and nothing that the company could not survive. When investing in marketing, you want to make sure that you get your ROI, or return on investment. If done successfully and you have a good team generating results, you’ll be happy in the end that you made that investment.
Another thing that you might not have considered that is great about hiring an agency is that it may not cost you as much. Staff at an agency have enough accounts that even if they specialize in advertising payments or social media they may have several accounts. Spending a few hours on each a week but still having full-time employment means that the employee at the agency can afford to do the work that you need but not chafe at the idea of only being paid for a few hours per week.
A few hours with specialized work from experts in design, branding, marketing, SEO, promotion, etc., all adds up to a huge difference. All of a sudden your business is getting out there and the results are starting to pay off. You’re seeing more orders and clients than ever. That is precisely why these marketing agencies exist– because they are needed and provide a huge service to the business world.
You don’t have to hire an online marketing agency full time either but can still get attention and a lot done. Compare that to having to take on several separate people a couple of times a week, and you may even see how it is relatively efficient to hire an agency. They do have the resources and the ability to work as little or as much as you need them to and in different ways.
If your business is not to the point yet where you need or want to hire a marketing team specially and full time or even part time, an agency may really end up being the right move for you. You may want to expand the range of your marketing beacon but not spend too much more to do so.
Trying out an agency will afford you the chance to see what they can do for you without the burden of hiring individuals to handle it on your own. If you like it, keep it, if not, they have other clients to keep them busy!
Staff may leave, but an agency that you hire will likely stay in place no matter which individual staff come or go. The hiring is not your business and so you are free to just communicate with the agency and not have to worry about where someone that you brought in is going to leave for another job or end up choosing another line of work. That is the benefit of hiring an agency over in house– the agency takes care of that!
Small businesses likely will appreciate this aspect of hiring an agency. When choices translate to gaining or losing dollars and cents, it becomes very important what you do choose to do. If you don’t want the turnover, an agency is the way to go. They can also provide support and trouble shooting and have the experience and the knowledge to take on pretty much any problem.
Expanding your marketing efforts is usually good on any level and a good sign. Go with a quality agency and you will benefit by seeing your business become larger and more successful than ever with a qualified staff working to further your business every step of the way.
