Have you been considering turning to Snapchat to do a little marketing on social media? Do you wonder if there are ways that Snapchat could be utilized in order to promote and further your brand?
Snapchat can increase engagement in the community as well as brand awareness thanks to its use and utilizing the app to create marketing campaigns that are innovative and free.
Today we are going over a few different ways that Snapchat can be used for business. Check them out and see whether it inspires you to get onto this platform and see whether you can use this app to further your business!
Why Snapchat?
Snapchat has over 100 million users active daily. With 400 million total snaps every day, this social network is one of the most used and fastest growing. The majority of the users in the United States are in the age range of 18 to 34.
Snapchat is becoming a vibrant part of marketing strategies around the world. Content creators, marketing agencies, brands, entrepreneurs, and business owners are using this platform to further their brand and grow their company. They’re producing stories on a daily basis that are exciting and engaging to audiences.
Even though the Snapchat stories only last 24 hours, they create a narrative through video and there are a billion views of these stories happening every single day. The app also allows you to add all sorts of fun such as text, filters, music, emojis, and geo-filters from on the platform.
Check out these ways you can use snapchat for business and grow your brand.
Get Access to Live Events
Give the viewers the feeling like they are actually at live events through social media marketing. Use this app for launches of products, trade shows, or unique events. It’s even been used in the NBA!
Deliver Exclusive Private Content
Use this to deliver content to your audience that is unique and special. They might not be able to get it on other platforms. This private content is often a nice surprise. It’s been used in fashion week to show followers collections before they even hit the runway.
Offer Perks, Contests, or Promotions
Free things still work just as well as they used to, as everybody loves them. Reward your followed by giving them perks, announcing contests, or offering promotions. Whether it’s offering things like discounts or promo codes for fans that watch all of your stories or those taking snaps of them with your product, there’s no doubt that promotions or contests work. It’s a great way to generate excitement and connectivity within a brand.
Take Them Behind the Curtain
You can give the people on Snapchat exclusive content that shows you how to operate behind the scenes. Show your brand and company. The potential is endless, so have fun with it! A good example of a company doing this is fashion brand Everlane, with its interesting content that takes the consumer into the process and behind the curtain.
Partner Up With Influencers
Social media influencers are great at spreading awareness of brands and extending their reach. That is still true on Snapchat. When you partner with them you have the chance to bring awareness of your business to a new demographic. Skilled influencers on this program may be able to create great video content that furthers the brand personality and voice.
Concluding Thoughts
Snapchat can help your business and gain you more followers than ever. You also will be able to get your brand out there and put its unique POV out into the world. With marketing done in real time, you can reach a totally huge audience in a way that is authentic and even quite a bit of fun!
What are you thinking about Snapchat when it comes to using it as a way to further your business? Are you on Snapchat already or just thinking about it?
Integrating this platform into your marketing and promotion may be the best thing you’ve done in a long time. Snapchat may be integrated into your marketing on social media for interesting and intriguing results! Have you gotten onto this platform yet and checked it out? What other companies and brands do you follow using this medium?
