Here’s a fun fact: viewers are 85% more likely to purchase products after they have watched a product video (this according to Internet Retailer). So what is video marketing, and how can video marketing help your business?
Video marketing is a strategy for promotional purposes that works using short videos that are attractive and educational. Companies create these videos so that companies can either promote them on their own sites or share and distribute them via sites like YouTube and DailyMotion. These videos are designed to help promote their products and services while creating more brand awareness and engaging with viewers and potential future customers!
These videos are so effective because the visual demonstration of the message is pretty engaging! Since video is such a sensory medium and works through audio, visual, and actually showing, promotional videos or ads are actually quite appealing to the average person. Simply put, video marketing works!
Why Use Video Marketing?
Video marketing works in a different way than text-based advertisements. Potential customers have to read through all of the text to understand the communicated message, which takes time. Even for longer videos, customers don’t even watch to the end. It’s all about time and effort, and today’s audience has a shorter attention span than ever. The same message that is put out in different mediums may be totally uninteresting. But because video takes up less of their time and target customers get the message more easily, it can be a very appealing medium to work with for advertising goods and services.
Visual illustrations makes an impact on the mind of the viewer and helps them retain the message for more time than usual. Videos showcase visual demonstrations and more that provide value to the viewer and are interesting to boot! In addition to the appeal of visual demos, there are many more benefits to your business that come from using this type of marketing.
Improve Your SEO Ranking
Search engines like Google are so eager to include videos in search engine results. One of the top advantages of pursuing video marketing is that your videos are going to get indexed quickly and get more visibility. This is especially true for videos uploaded to YouTube because it is owned by Google and all of the videos get indexed. As a result, your videos will get quality backlinks. Quality backlinks translate to your site getting an improved search engine ranking which will mean more visibility and that your site is more likely to pop up when your target audience searches for relevant videos.
Attract New Visitors
Video marketing can attract a lot more new visitors! There are tons of upload sites for you to share your video as well– YouTube, Vimeo, DailyMotion, and more! The best thing about this is that sharing your video is completely free on all of these types of sites. Uploading and sharing your video to multiple places will increase your chance of that video getting shared on social media by others and the greater your chance of that video going viral. Videos, social media, and the Internet makes it possible for your video to go viral. These sites make it easy to share videos, so the more that people like your content, the greater the chance that the video will be shared!
Engagement Drives Purchases
Another great thing about video marketing is that it gets customers engaged with your content and with your site. According to Marketing Sherpa, viewers spend up to 100% more time on pages that have videos on them. Not only that, viewers that watch a video for a product are 85% more likely to buy it after watching! The end results of the combination of these two– keeping visitors on your site for a longer time and telling them about your products– translates into a greater chance that visitors will buy your products.
Connect with your Audience
People like to do business with people they like and trust, and providing video content can help you connect with your potential customers much better than you could over other mediums! They can connect to a human face, voice, and personality, communicating emotions through video. This medium is more powerful than others and audiences have a desire to connect with the heart, characters and people behind the company name. Video marketing is a great way to make that happen because they feel like they know you. Ultimately videos help connect with your audience, driving relationships and a more genuine interaction.
